Advertisement role in international marketing
Pezhman Khashayari1, Hassan Esmaeilpour2
1- Ph.D. student of business management, Islamic Azad University, Central Tehran Branch
2- Faculty member of Islamic Azad University, Central Tehran Branch
Abstract
Great business companies have tried in recent years to present in international era which provides more customers and achieve to more sale and success in global era. It was tried in this research to study the advertisement role in international marketing. Advertisement is the most important tool for companies and organizations success which causes this issue to be comprehensively studied. Today, it is essential in international business to use advertisement professionally as the most important tool. Therefore, more effective advertisements must be designed and executed based on commercial companies and organizations purposes, productions, and services to have proper and positive effectiveness.
Keywords: international marketing, advertisement, advertisement tool
